YouTube Music Rebrand
A redesign concept of YouTube Music's interface and experience, focusing on enhancing music discovery, personalization, and playback features.
Overview
This concept project reimagines YouTube Music with a fresh approach to music streaming. The goal was to create a more immersive, intuitive experience that puts music discovery at the forefront while maintaining the platform's connection to video content. The redesign addresses user pain points around navigation, personalization, and the relationship between audio and video content.
Client
Personal Concept Project
Year
2024
Services
Problem Finding
As a daily YouTube Music user, I set out to identify common issues with the platform from a user’s perspective. Through this exploration, I found several areas with room for improvement.
Key Solutions
- A more simplified and intuitive user experience
- Greater customization options for users
- Improved lyrics features
- Easier navigation throughout the app
- Smarter song discovery tailored to individual tastes
Design Principles
Music First
Prioritize the listening experience while maintaining seamless access to video content
Personalized Discovery
Create intelligent recommendation systems that evolve with user preferences
Simplified Navigation
Streamline the interface to make content discovery intuitive and effortless
Visual Harmony
Design a visually cohesive experience that celebrates album art and artist imagery
Color System
I kept the original color scheme but refined it to create a more immersive feel. The new palette emphasizes the music experience while maintaining brand recognition.
Music Red
#FF1211
Dark Grey
#1E1E1E
Accent Grey
#333334
White
#FFFFFF
Key Features
Dynamic Player
A redesigned player that seamlessly transitions between audio and video content, with full-screen immersive mode and synchronized lyrics.
Discovery Feed
Personalized music discovery feed that combines algorithmic recommendations with curated content from trusted sources.
User Customization
Allow users to customize their app with color themes, preferred playlists, and content categories.
Interactive Prototype
Interactive prototype demonstrating the key user flows and interactions of the redesigned YouTube Music experience.